ShopSmart · Resources
Guides for selling online in Thailand
Practical advice on opening a shop, taking payments, delivery and finding customers.
When LINE and Facebook Orders Outgrow the Chat: Signs It Is Time for Your Own Shop
Selling through LINE and Facebook works until the chat becomes the order system. Five signs your chat selling has stopped scaling, what to move out of the chat and what to keep in it, and how to serve Thai customers and tourists in the same shop.
Selling onlineShopee, Lazada or Your Own Shop? What Marketplace Fees Really Cost a Thai Seller in 2026
Marketplace fees in Thailand stack up: a commission by category, a payment fee, a per-order fee and optional programme fees. A worked example for a ฿500 item and a month of sales, what the marketplace gives you in return, and when your own shop makes more sense.
Payments and deliveryHow to Take PromptPay Payments in Your Online Shop, Without a Gateway or Commission
Thai customers already pay by scanning a QR code. The hard part for a shop is knowing which transfer belongs to which order. How PromptPay works for a business, what a payment gateway adds and costs, and a simple routine that ties every payment to an order.